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Google AdWords’ Dirty Little Secret: U.S. Zip Code Targeting Sucks
Back in April Google made the announcement that it would finally be possible to geo-target your PPC campaigns by zip code in the U.S. The lack of zip code targeting has been a glaring omission for...
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How to Manage Enterprise PPC without Going Crazy
We can all admit it. PPC is hard enough for the average advertiser. But what happens when you manage PPC for large enterprise? Well, unique challenges arise. You may have points of contact distributed...
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5 Dirty Little Secrets about AdWords Conversion Optimizer
When most advertisers discuss Google AdWords’ Conversion Optimizer, they speak highly of the tool. What is there not to like about a simple bid automation utility that can easily help you reach your...
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